Making sure that your sign is "viewable " to inquiring clients and customers is a critical component to designing your sign! Many factors play into the perfect vantage point for the best line of sight for your sign. For example, do drivers (going BOTH directions) and pedestrians have a proper line of sight to your sign?
One way to make sure that your sign will be "viewable" to all drivers and pedestrians is to investigate and test certain areas of your store front. Take a drive and view your building from behind the wheel of your vehicle. Next, walk around your location. Make sure your sign can be viewed easily from the parking lot or sidewalk too!
These short and simple steps may keep you from making a mistake when mounting your sign. Be sure to investigate, test, and give your sign the best "viewability" possible!