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What type of advertising you should invest in?

What type of advertising you should invest in?

The Average Cost of Advertising (US Small Business Administration Figures)

• Mailer (in envelope) $ 790.00 per 1000 exposures*
• Mailer (post card) 380.00 per 1000 exposures*
• Newspaper 7.39 per 1000 exposures*
• Television 6.26 per 1000 exposures*
• Radio 5.47 per 1000 exposures*
• Average Channel Letter Sign* .14 per 1000 exposures
• Average Free-standing Sign* .27 per 1000 exposures
• Average Free-standing w/ Electronic Message Center* 1.17 per 1000 exposures
*Assumes 10,000 cars per day – a very conservative figure for ANY business street, only 1 person in each car,
and only a 10 year useful life for the sign. ALL very conservative!
Most of the Newspaper, Television and Radio consumers reached are not in most businesses marketing area.

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