One of the most underrated forms of marketing and advertising is on-site signage. On-site signage can deliver more market coverage, appeal to more demographics, and has a higher degree of readership than any other form of media.
Marketing is a form of investment; whether a company invests in television commercials, radio ads, or on-site signage, it is all investing into the market so the market can invest back into the company. When making an investment, most investors would like the most cost effective approach for optimum profit; hence the on-site sign.
The on-site sign delivers information, direction, and appeals to the eye of potential consumers. The most successful retail companies in the world (Wal-Mart, Macy’s, ect…) invest wisely into on-site signage because of the value of appealing to consumers and striving for optimum profit. Learn from the multi-billion dollar companies; invest in your on-site signage.