Land Clients with Inviting Landing Pages
Posted on 03/13/2012
Generating visitors to your website can be a challenge. But with the use of landing pages, you’ll be able to direct your prospects to specific products and services you want them to focus on. Landing pages can be used effectively if you employ search engine optimization, send direct mail or purchase online advertising as part of your marketing strategy. Remember the more specific your landing page content, the more revenue you’ll be able to generate. If you’re not sure how to set up an awesome landing page, here are some tips to get you started.
Getting Them Hooked
We all know what first impressions can be vital to whether or not you land a customer. You only have a limited amount of time to capture your audience’s attention before they decide whether or not they want to move on. A good landing page starts with a good ad and URL that drives them to your website. So whether you’re using a direct mail piece, ad in your newsletter or an online ad, you have to get prospects interested to actually click to the landing page. Once they’re on the page, give them something inviting to look at. A video can be incredibly effective in keeping visitors on the page.
Reeling Them In
Once your visitors are at the landing page, it should be clear to them what you want them to do, and consistent with the message as to why they clicked there in the first place. Remember your goal of the page in the first place. Are you trying to sell a product, get prospect contact information or get an appointment? You should have one call to action that’s easy to do. If visitors are filling out a form, for instance, give them only the fields that you really need. Sometimes it’s only an email address. There should be limited navigation on the initial page until the visitors complete the initial call to action. The response page can direct them to other actions that may be of interest.
Keeping It Fresh
Like all marketing materials, you have to keep landing pages updated. Depending on your marketing strategy, you could have literally hundreds of landing pages. Don’t let that scare you away from using landing pages. Start with one to see if it’s effective for your business model. Landing pages are great because you know exactly how many people visit a specific page on your site and you can track conversions. Plus, you can make adjustments mid campaign if the page isn’t getting clicks. Remember that the more you know about your effectiveness, the better you can do in the future to ultimately gain more customers.